Product Listing Optimisation
We write clear, keyword-focused titles, bullet points, descriptions and product content designed to improve visibility in marketplace search and give buyers the confidence to order.
Why Choose Our Product Listing Optimisation Services
Six things that consistently separate a project that pays for itself from one that quietly stalls.
Keyword Research
Real marketplace search terms mapped to each product, including the long-tail phrases competitors ignore.
Titles and Bullet Points
Front-loaded titles and benefit-led bullets written within each platform's character and formatting rules.
Backend and Attributes
Search terms, item specifics and attributes completed properly so listings appear in the right filters.
Enhanced Content
A+ content, image copy direction and comparison modules that answer objections before they cost a sale.
Mobile-First Checks
Every listing reviewed the way most buyers see it: on a phone, above the fold, in a hurry.
Before and After Tracking
Sessions, conversion rate and keyword placement measured so the impact of the rewrite is visible.
Listings are the cheapest lever you have
Send us three products and we'll show you what we'd change and why, at no cost.
Better listings make every other channel cheaper
Advertising spend, marketplace fees and sourcing costs are all fixed against one variable: how many visitors your listing converts. A page that converts at four percent instead of two halves the effective cost of every click you buy.
We approach listings as commercial documents, not marketing copy. Clear specification, honest claims, the questions buyers actually ask, and the keywords that get you found in the first place.
Related services
Product Listing Optimisation questions, answered
How many listings can you handle?
From a handful of hero products to catalogues in the thousands, using a mix of individually written and templated content.
Do you supply product photography?
We direct image requirements and can arrange photography, or work with the images you already own.
How soon do results appear?
Indexing changes can show within days, but a fair read on conversion usually needs two to four weeks of data.
Let's scope your product listing optimisation project
Share the goal and the constraints. We'll respond with a straight answer on approach, timeline and budget — even if the honest answer is that you don't need us yet.
Prefer to talk it through? Visit our contact page for direct lines and office details.