E-Commerce Advertising Management
We manage and optimise marketplace advertising alongside off-platform paid media, with one aim: more profitable sales rather than more impressions.
Why Choose Our E-Commerce Advertising Services
Six things that consistently separate a project that pays for itself from one that quietly stalls.
Campaign Structure
Campaigns organised by product priority and match type so budget follows performance instead of habit.
Search Term Management
Regular harvesting of converting terms and negation of the wasteful ones that quietly drain budget.
Bid and Budget Control
Bids managed against ACOS or ROAS targets you set, with clear reasoning behind each change.
Off-Platform Traffic
Google Shopping and paid social used to support launches and own-store sales where it makes commercial sense.
Creative and Placement Testing
Structured tests on copy, imagery and placements so improvements come from evidence, not opinion.
Profit-Aware Reporting
Reporting that includes fees and margin, so ad performance is judged against money kept, not revenue claimed.
Advertising should be measured in profit, not clicks
Share your current spend and targets and we'll tell you where the waste is.
Efficiency first, then scale
Scaling an inefficient campaign only scales the loss. We start by tightening structure, search terms and targeting until the numbers hold, then increase budget where the return is proven.
Advertising also depends on the listing behind it. Where a page is the limiting factor, we say so rather than quietly spending more to hide it.
Related services
E-Commerce Advertising questions, answered
What ACOS or ROAS should I target?
It depends on margin and objective. We model a target with you rather than applying a generic benchmark.
Do you manage Google and Meta ads too?
Yes, where they support the e-commerce goal — particularly for Shopify and WooCommerce stores.
How often are campaigns reviewed?
Active accounts are reviewed weekly at minimum, with larger structural changes planned monthly.
Let's scope your e-commerce advertising project
Share the goal and the constraints. We'll respond with a straight answer on approach, timeline and budget — even if the honest answer is that you don't need us yet.
Prefer to talk it through? Visit our contact page for direct lines and office details.